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Personal Injury Lawyer Online Marketing Ideas

Posted December 7, 2021 in Lawrence J. Sherman Articles

Personal Injury Lawyer Online Marketing Ideas

If you're a personal injury lawyer, you know that marketing your practice can be difficult. There are so many different avenues to market your practice, it can be hard to know where to start. Here are some personal injury marketing ideas you should know:


  • Using PPC advertising or Pay-Per-Click Marketing

  • Buying 3rd Party Leads

  • Implementing SEO

  • Networking and Collaborating With Peers

  • Implementing Referrals

  • Deciding If You Should DIY Marketing or Hire a Professional

Below we cover these online marketing ideas for your personal injury firm in more detail below. If you don’t have time to read, contact professionals for a personal injury attorney marketing, that will implement these ideas to action.



How Does Personal Injury Marketing Work?

For attorneys, PPC and SEO are the primary marketing strategies. Depending on your marketing goal, you'll want to utilize these strategies in various measures. If you need new clients quickly, PPC is the best money-saving option. PPC advertising involves paying for ads that will show up on the first page of search engine results. This involves creating ads that are relevant to searchers typing in keywords related to your practice. For example, someone searching for a "Syracuse personal injury lawyer" should see an ad showing up for them when they enter these terms into Google or Bing.


If you need to reach out to customers but also want them to find you online, SEO is the way to go. In reality, SEO provides a positive return on investment (ROI) in comparison to other marketing channels. This means that you'll get more from your marketing dollar when implementing a marketing personal injury practice. In the end, this will save you money and still allow you to reach a large number of people. Please understand that SEO is a long-term marketing strategy and you will not see positive results as fast as PPC because of it being solely organic.


So let's look deeper at marketing ideas for personal injury attorneys.

Using PPC for Instant Leads

When using PPC for instant leads, you need to envision your ideal client. If you're a personal injury lawyer, this is likely someone who has suffered some sort of personal injury or accident. You'll want to craft lead-generation ads that are targeted toward this audience in the attempt to capture them before they go anywhere else! This also includes optimizing your PPC page for maximum conversion rate in which we cover below.

Optimizing Your PPC Page for Maximum Conversion Rate

When optimizing your PPC page for maximum conversion rate, you must consider the following aspects of your page:

Lead Capturing Call To Action

Call to action allows you to label what you want users to do next. This could include "Request a free consultation" or "Schedule my complimentary case review." Whatever it is, make sure that your call to action is simple and compelling so users will take the desired action.

User Intent

When someone is looking for a personal injury lawyer, they're in dire need of help and are likely searching for immediate solutions. You want your ad to appear at the top of search engine results pages (SERPs) because this is where users will be looking when they have an urgent problem that needs solving.

Landing Page 

Your landing page is the next step in the conversion process. Once a user clicks on your ad, you want them to land on a page that will further engage them and convert them into a lead. This means that your landing page must be relevant to the ad that they clicked on and provide a solution to their problem.

Buying Leads from 3rd Party

When buying leads from a 3rd party source, you want to maximize your conversions. You can choose from a variety of platforms to buy leads, but Lead Lightning is the highest quality lead generation site for personal injury lawyers. It provides instant leads at guaranteed low prices and gives you an edge in both referrals and personal injury attorney advertising ideas. This means more personal injury cases for you and a better chance of getting hired by potential clients.

SEO for Personal Injury Lawyers

When it comes to using SEO (search engine optimization) for personal injury lawyers, it's important to remember that organic search engine results are the most valuable real estate on the internet. This is because when users type in specific keywords related to your practice, they're in need of legal help and are likely to hire the first lawyer that they find.


This means that you must focus on creating high-quality content that is relevant to your personal injury practice. This includes information about what you do, who you are, how you can help people, and more. If users come across this type of content on their own search engine results page (SERPs), they're more likely to click through and contact you for more information.


It's also important that your website works well with mobile devices! This is because a majority of people now use their smartphones to search the web. In fact, it's been reported that more than half of all Google searches are from mobile devices. If your website isn't optimized for this type of device, you won't have as many leads as those who do have an optimized site for them.

Networking, Collaboration

You may want to pursue active networking and collaboration with clinics and insurance firms in order to acquire additional leads. This can help to get your foot in the door with insurance adjusters, clinic managers, and other professionals who can then refer cases your way. When networking and collaborating with other professionals, you want to make sure that you're sharing leads with them. This means giving away some of the potential revenue to gain their trust and business in return.


The best way to do this is by offering a 50/50 lead split between you and your collaborator. For example, if they give you 10 clients who need help with personal injury cases, you'd give them 5 each. The more leads that they have to offer, the more likely it is that you'll get a good return.

Implementing Referral System

That is one of the most effective approaches to get leads since you may earn a percentage of the damages awarded in a suit. Any other referral methods might be utilized, but they will require a lot of personal attention or the hiring of specialists. 


Also, when implementing referrals, you need to make it easy for potential leads to find out how they can get in touch with you. This can consist of your website prominently displaying contact information or creating business cards that are simple to pass along.

Hiring Professionals vs DIY Marketing

Although certain elements of Networking, such as finding and maintaining leads, may be handled by you, other tasks like PPC and SEO need a significant amount of expertise to complete successful marketing campaigns.


When hiring professionals, you can be assured that they will have the skills and experience required to get your firm the best leads. You'll also be able to focus on what you do best - practicing law! If you are looking to go more of the DIY marketing route, be sure you are doing your due diligence to ensure both SEO and PPC advertising techniques are being performed correctly.


If you’re looking for some personal injury marketing ideas, this article has given you the basics. We hope that by now, you have a better understanding of how to effectively market your personal injury services online so that more people will hire your law firm when they need personal injury representation. 


If not and would like help with any tasks related to digital marketing or SEO, let us know! Our personal injury attorney marketing team is standing by ready to offer our expertise in order to get the best results possible based on what we learned from cognitive neuroscience principles about human behavior. Which of these tips are you most excited to try?


Conducting Depositions

July 22, 2016

There are no express ethical rules that govern preparing for, taking or defending depositions. While many rules touch upon these matters, they often give conflicting signals. For example, Rule 1.3, comment 3 of the Code of Professional Responsibility requires that a "lawyer should represent a client zealously within the bounds of the law. In contrast, Rules 3.3 and 3.4 respectively caution that a lawyer should exhibit candor towards the tribunal and fairness to the opposing party and counsel. Ethical concerns commonly arise in the context of fulfilling client expectations that prize zealous representation as well as by a need to counter equally zealous or even outrageous conduct by opposing counsel who is ostensibly acting in his or her client's interest. In these situations, therefore, it may be necessary for the employment to take into account applicable ethical and judicial standards and tailor his or her conduct accordingly.


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